Under the epidemic, the rapid growth of 52.8% has become a new indicator of my country's cross-border e-commerce growth against the trend. Calculations show that the overall scale of China's cross-border e-commerce retail exports has exceeded 1 trillion yuan, and the global cross-border e-commerce transaction scale is expected to reach 12.7 trillion yuan in 2020, and it will continue to maintain rapid growth in the future.

The concentrated outbreak of the market is inseparable from national policy support. Since the beginning of this year, my country has launched multiple measures to promote the development of cross-border e-commerce, from the expansion of the cross-border e-commerce comprehensive test area to the introduction of new customs supervision regulations, from the implementation of foreign trade innovation and development opinions to the signing of RCEP. It is understood that relevant departments and the cross-border e-commerce comprehensive pilot zone are currently studying specific measures to promote the above-mentioned benefits. Among them, cross-border payment, e-commerce platforms, logistics companies and other industrial chains are expected to gain more benefits.

China's huge domestic demand market activates global vitality, and import consumption will usher in a big explosion on Tmall Double 11 this year. During Double 11 this year, Tmall’s international import merchandise turnover increased by 47.3% year-on-year, and Chinese consumers “cloud outbound shopping” checked in 78 countries and regions.

Tmall International has become the main battlefield for the growth of overseas brands. This year, more than 2,600 new overseas brands participated in Double 11 for the first time through Tmall Global.

During the 11.11 period, overseas brands ushered in explosive growth, with 233 brands having transactions exceeding 10 million and 871 brands exceeding 1 million. The "first store economy" exploded rapidly, and the number of new brands with a turnover of over one million increased by 92% year-on-year.

"China's import consumption is accelerating online. We see that this year's Double 11 global merchants are going to Tmall International. The rich and high-quality supply of goods makes Chinese people the happiest consumers in the world." Liu Peng, President of Tmall Import and Export Business Group Said.

On Double 11 this year, global merchants are all moving, and Chinese consumers can travel around the world without leaving their homes. Outbound travel has been broken for a long time, and the enthusiasm of import consumption has been released. On Tmall International, Chinese consumers like to buy Japanese beauty equipment, Korean skin care products, Canadian cat food, British hair removal equipment, and Thai latex mattresses. The sales growth rate of commodities in niche countries exceeded three digits. Bulgarian rose hydrosol, Moroccan essential oils, Icelandic skin care products, and Dubai UAE camel milk are all new hot-selling imported products.

The trend of popularization of imported consumption is even more significant. On the one hand, the age of consumers extends to both the old and the young. The "Generation Z" born in 2000 and the "new elderly" born in the 50s have the fastest growth in purchasing imported goods, and the turnover has doubled year-on-year. On the other hand, emerging markets are full of vitality, closely following first-tier cities, and import consumption growth in fifth- and sixth-tier cities exceeds that of second- and third-tier cities.

"Be nice to yourself" has become a new growth point in import consumption. Theatrical beauty, star brands, men's beauty, imported alcohol, and imported goat milk powder ushered in a sales explosion. According to the data, the transaction volume of the “multinational SPA” experience theater masks increased by 350% year-on-year, and the transaction volume of theater-level beauty instruments increased by 124% year-on-year. In 1982, Lafite was sold at an average price of 55,000 yuan.

As a domestic first-class cross-border e-commerce platform, Tmall International has a huge user scale and daily order data, which allows it to explore new opportunities in related industries through insights into imported consumer behavior, accelerate the incubation efficiency of potential new categories, and continue to satisfy Young consumers' pursuit of diversified imported lifestyles has created more consumer choices for Chinese consumers.