On the afternoon of October 21, the second "Business Innovation and Retail Salon" hosted by Shanghai Shangchuang was successfully held in Shanghai.

The theme of this salon is "Business Innovation ● New Retail Ecological Revolution". Mr. Zhong Huajun, CEO of Shanghai Commercial Innovation, will share the latest dry goods related to new retail in three aspects: consumption upgrade, industry empowerment and technology drive.

Zhong Huajun said that the values of consumers born in the 80s and 90s are now upgraded, and people's shopping needs have also changed from material satisfaction to spiritual satisfaction, and planned consumption has changed to casual consumption. Customers play a very important role in the profitability of merchants. The single-customer economy can allow people to communicate wirelessly and expand brand influence and popularity. For example, customers of Shangchuang Network, Southwest Mall, use WeChat specials to attract popularity and gather fans. .

Nowadays, the society also needs merchants to transform from a business brand to a life scene, and to bring a new shopping experience to users in a new form. Success requires 1% innovation and 99% supply chain. No matter how you change, the ultimate test is the shopping chain.

The fragmentation of consumption has led to WeChat becoming people's second life. The social pressure brought by the outbreak of mobile socialization makes us have to pay attention to the most cutting-edge things. Social + e-commerce has become a new way of playing. The emergence of small programs has brought about a shopping method of "no need to install + buy when you see it" when you run out.

Zhong Huajun also stated that what we need is not to change traditional industries, but to empower traditional industries. For example, we use Dashang's gourd doll printing platform to provide orders for suppliers and serve consumers.

There is also a fast, good and economical platform for the main industrial products. Industrial products belong to the fast-moving industry. Factors such as stable prices but fragmented, large span and strong professionalism are the pain points of the industrial products industry. However, it is fast and easy to use online to build an industry platform, offline through logistics, warehousing, office automation and other services Empower all merchants and suppliers in the industry.

Of course, the most successful operation among the guests was Sijiqing, one of China's most influential clothing and wholesale and distribution markets. Sijiqing cooperated with Shangchuang Network to build its own PC-end e-commerce platform and mobile phone app "Mojie" through Dashangchuang, launching a national layout, and attracting popularity through the most popular online celebrity live broadcasts and catwalk shows.

The large-scale business creation e-commerce system model created by our business creation network will surely help enterprises to open up product channels through an innovative omni-channel model, and facilitate the rapid development of e-commerce through unified online and offline back-office operations.

Afterwards, Mr. Wang Anlin, founder and project leader of the business venture, also shared "How to build WeChat Mini Programs with high quality" to the fight, using WeChat Mini Programs to help entrepreneurs transform and upgrade in the era of new retail.

Wang Anlin said that the only constant in the retail industry is that it is constantly changing. Consumers have become dominant. The traditional retail industry needs to face multiple adjustments. The traditional retail industry needs to use mobile interaction and data-driven to achieve a unified online and offline customer experience and poor operational content. Carry out new retail digitalization solutions.

Traditional technologies range from traditional desktops to limited mobile, to AI first. The commercial applications of artificial intelligence have expanded business editing. Retail is combined with IOT, VR, AR and artificial intelligence. The technological innovation in the next 50 years will still be on the Internet.

The atmosphere was very enthusiastic, and several founders who created outstanding customers from large businesses came to the stage to share operating techniques and exchange successful experiences.

After the meeting, everyone exchanged ideas and thoughts about the salon together, and took photos as a souvenir. The event ended successfully in a happy atmosphere.