Sellers of independent cross-border e-commerce sites are confused: they want to place Google ads, but they don’t know which form of advertising is more suitable for the product. So what kind of advertising strategy should be adopted to maximize the advertising effect?

At this time, you have to use some competitive product research and traffic analysis tools!

Sellers can use tools to analyze the data performance of industries, markets, competitors, websites, and product categories, so as to develop more effective strategies to achieve better advertising effects. To put it simply, the tool helps sellers as follows:

According to the characteristics of the market and website to determine the market;Determine the type of advertisement according to the characteristics of the product;Accurately target keywords;Estimate costs and allocate budgets reasonably.Not much to say, the shopkeeper hurried to share some essential tools for cross-border e-commerce sellers . Super practical, it is recommended to collect it first and then watch it!

1. Google Market Finder

Sellers can use Market Finder when exploring the target market. Just enter the country name, you can understand the search volume, economic development, purchase behavior and other data of the product category of a country and region.

With the help of these data, you can get a preliminary understanding of the development status of the target market and analyze the portraits of primary users. On this basis, sellers can combine their own circumstances and select suitable countries for in-depth analysis in order to determine the target market.

2. Google Trends

After confirming the target country, you can use Google Trends to conduct industry trend research. By querying the search volume trend of keywords, you can understand the recent trend/seasonal trend/five-year trend of the product, which helps sellers quickly grasp the market situation. The main functions of Google Trends are as follows:

1. Key words with accurate positioning

There are many variations of keywords in the same category. For example, the keyword for pajamas can be Pajamas or Sleepwear. If you only rely on imagination in a vacuum, you can't judge which keyword can bring a better conversion effect. With the help of Google Trends, after filtering the region and time range, you can view the search popularity of different keywords, and then you can select the core words after comparison.

2. Analyze market trends and seasonal trends

In different regions and different seasons, the traffic trends of product keywords are different. It is very important to understand the popularity of products in different regions, to grasp industry trends and the time of off-peak and peak seasons. This can help sellers develop targeted marketing strategies.

Take ski clothes as an example. From October to December, winter is in the United States and summer is in Australia. Then compared to the Australian market, ski suits are more likely to sell well in the US market.

Three, SimilarWeb

SimilarWeb is a very useful website traffic analysis tool, which can be used to analyze keywords, website traffic, traffic channels, audiences, competitors and other data. For example, sellers can use SimilarWeb to investigate the traffic of competing websites.

Take Shein as an example. Looking at the traffic overview, we can find that Shein, the leader of Chinese women's clothing going out to sea, has recently experienced a decline of 6.59%.

Want to know the specific reasons for the decline? Sellers can use SimilarWeb to further explore the reasons, such as analyzing the traffic changes of competing websites during the current time period. From the data chart of traffic sources, it can be seen directly that organic traffic and search traffic are Shein’s main traffic sources, while email marketing brings the least traffic.

It can be inferred that Shein invests more in search advertising, but less in email marketing. The reason why direct search traffic accounted for the highest proportion is because Shein, as a brand with a high reputation, can bring its own traffic. Combining these analyses, the seller can make a preliminary analysis of Shein's recent traffic strategy.

In addition to analyzing the source of traffic, you can also query the weight ratio of social marketing on competing websites and understand the promotion strategies of competitors. Sellers can choose appropriate channels for social operations based on target consumer portraits and marketing needs.

In addition, SimilarWeb can also query more websites similar to competitors. By analyzing and comparing these similar websites, such as commodity prices, categories, website loading speed, website layout, etc., sellers can more intuitively and comprehensively understand the advantages and disadvantages of their websites.

The shop smith suggests that sellers can use SimilarWeb to do SWOT analysis on their own websites, combine the advantages of competing websites to optimize the shortcomings of the website and reduce the bounce rate of the website.

Four, Semrush

Semrush is currently a very powerful analysis tool. Compared with SimilarWeb, Semrush can inquire about the proportion of traffic channels of a certain website. You can also inquire about SEO, PPC, keyword competition, and the types of advertisements the site is investing in, with more complete and specific data.

For example: Semrush can query the creative material of search ads or display ads on the website.

Search adsBy querying the advertisements of competing products, learning their advertising creativity, observing which types of keywords are added in the slogan, and learning how to design format templates, write promotional messages, etc. By taking the essence and combining the characteristics of their own products and services, sellers can also write high-quality advertising slogans.

Display adThrough Semrush, you can intuitively understand the image size, layout design, copywriting and other information used in the display ads of competing websites.

The shop smith also learned that the free version of Semrush can be queried ten times a day, the paid version is easier to use, and the more advanced version can also be connected to the API to achieve more data monitoring and analysis functions!

Five, Moat

Moat can query the website's high-quality display advertising materials, including the activity date, size, and delivery equipment of the display advertising materials, which has a high reference value for sellers to analyze competing product advertisements.

As the saying goes, "Know yourself, know yourself, and win every battle." Through the above powerful and practical tools, query industry market trends, keyword popularity, and search volume, traffic sources, types of advertisements and other data on competing websites, which can help sellers to place advertisements and avoid wasting advertising costs.

Of course, the data collected by each tool is not comprehensive, but it is still very valuable. Xiaojiang recommends that sellers use tools with different functions to collect data, and then analyze to find the common ground of the data.

By corroborating the reasons behind the data, we can draw valuable conclusions. For example, combining the data queried by various tools, the seller can clearly know which traffic channel to choose and which Google advertising type to choose.

With these analysis results, will advertising be more accurate and efficient?