On October 15th, the 2020 China (Xi'an) Cross-Border E-Commerce Conference, under the guidance of the Shaanxi Provincial Department of Commerce, hosted by the Xi'an Municipal Bureau of Commerce, undertaken by Alibaba Northwest Region, and executed by the Western International Convention and Exhibition Center, was successfully held at the Xi'an International Convention and Exhibition Center. Participants in this conference are leaders of the Xi'an municipal government and local and municipal commerce departments, third-party cross-border e-commerce platform units, Shaanxi Agricultural and Sideline Products Association, Shaanxi Plant Extract Industry Association, Shaanxi Clothing Industry Association, Shaanxi Foreign Trade Association and other businesses The association also has nearly 400 representatives of foreign trade export enterprises and cross-border e-commerce enterprises from Xi'an, and nearly 100 outstanding enterprises in Xi'an mainstream industries.

In order to implement the deployment of the Party Central Committee and the State Council on promoting the high-quality development of trade and stabilizing the basic foreign trade, the provincial party committee and the provincial government have adopted multiple measures to promote consumption and stabilize foreign trade. This conference is based on "stabilizing foreign trade and ensuring growth." Keynote speeches, guest speakers Nie Linhai, chairman of the China Association of E-commerce Business Association, former inspector of the Department of E-commerce of the Ministry of Commerce, Han Na, member of the Party Committee and Deputy Director of the Management Committee of Airport New Town, Xixian New Area, and General Manager of the Strategic Development Department of Alibaba Group Li Ruihua, general manager of Tucson Technology, foreign trade expert Zhang Zebin, and Alibaba ICBU Northwest Regional Manager Shi Yuli gave keynote speeches to interpret the new policies and jointly discuss the future development direction of cross-border e-commerce platforms after the epidemic. In order to promote the province's advantageous industries to rely on cross-border e-commerce platforms to expand the international market, and promote the development and "going out" of the province's advantageous industries. Build key industrial clusters for B2B cross-border trade and drive the establishment of a cross-border e-commerce ecosystem to help enterprises in our province achieve steady growth in performance under the influence of the current epidemic situation.

The global spread of the epidemic in 2020 has accelerated the development of the e-commerce industry. The development of new technologies such as 5G and big data has injected new vitality into cross-border e-commerce, new retail and other industries. New situations such as private domain traffic, empowerment, live broadcast delivery, and social e-commerce have become the “new favorites” of the e-commerce industry's growth. Affected by the epidemic, the international environment has changed, and e-commerce is the future development trend. Combined with national policy support, enterprises and platforms participate in accelerating the innovative development of cross-border e-commerce. Based on the industry trend, this conference showcased the new business model of cross-border e-commerce and injected new vitality into the development of the industry. At the same time, it also attracted the active participation of friends in the industry, and together opened a new era of cross-border e-commerce innovation and development in the western region.